Tourism and Hospitality Management

Typical tourism training course structure

  • Two seminars each morning led by specialist tutors
  • One seminar each day  by  guest speakers
  • Two field visits to companies each week
  • Three hosted cultural visits each week
  • One hosted lunch in the University of Oxford
  • Certificate on completion

Sample course content:

  1. Leadership and political awareness in Tourism
  2. Development, construction and planning
  3. The environmental impact of Tourism
  4. Transportation Issues in Tourism
  5. Building Link with the Community
  6. The Arts, Sports and Recreation and their role in Tourism
  7. Developing and Marketing Heritage Attractions
  8. Finance and Revenue Diversification applied to Tourism
  9. Intercultural Communications in the context of the Tourism Industry
  10. Marketing via the Internet


Trips and visits:

  • Field Trips to Tourism organizations such as Tourism offices, the Chambers of Commerce, major Hotels and Heritage sitessuch as Blenheim Palace.
  • “Match-making” visits to relevant companies in Oxford and the rest of the UK

Cultural programme and excursions

Visits to the Colleges and Libraries of the University of Oxford;

Lunch in a College of the University;

Musical concerts at the Sheldonian Theatre and the Holywell Music Room

Guided tour of the Ashmolean museum, Bodleian library and the Pitt-Rivers Collection;

Day trips to Stratford-upon-Avon, the Cotswolds, Warwick Castle and other stately homes and gardens.

Accommodation and meals

Delegates usually stay in a good hotel in the centre of the city. They typically have lunch together and some of these are hosted by teachers and staff.


A bi-lingual simultaneous translator can be provided.

Course duration

This depends on the client’s needs and requirements. The course can be run anytime of the year by arrangement with OICT.